GB Tyres announced its support as headline sponsor of the Signature Awards 2023, continuing its association with organiser Nachural. The February 2023 announcement recognised the value of celebrating ambition, innovation and business growth.
Recognising business achievement
For a family business based in the West Midlands, the awards’ focus on progress and enterprise reflected values close to GB Tyres. As a previous award winner, the company understood the significance of recognition for the teams behind a business.
The announcement highlighted achievements in different forms, from developing a new product to improving customer service and building a growing organisation. It also described the opportunity to meet other business leaders and share experiences.
Support through the Aerotyre brand
GB Tyres chose to support the event through Aerotyre, its own tyre brand. The original announcement introduced Aerotyre’s European design and the commercial vehicle tyre range developed exclusively for GB Tyres.
Sukhi Singh welcomed the opportunity to celebrate teams that had moved their organisations forward and to connect with other business leaders at the event.
This article records the 2023 sponsorship announcement. For more about our business, visit About GB Tyres, or read the Aerotyre truck tyre range overview.